................Why Juice in the First Place?
Juicing fruits and vegetables is an excellent way to improve your health and well being by injecting a cocktail of the most active health compounds into your body. It is well know that a well balanced diet should include a daily intake of fruit and vegetables; in fact 5 portions of fruit and vegetables are recommended. Juicing enables us to benefit from the goodness of a lot of fruit and vegetable servings in one easy-to- consume drink.
A lot of the beneficial nutrients that are stored in fruit and vegetable juices are stored with the fibre; fibre is not broken down well by the body and is expelled from the body along with some of the goodness it contains. For example, because many of the nutrients are trapped in the fibre, when you eat a raw carrot, you are only able to assimilate about 1% of the available beta carotene. When a carrot is juiced nearly 100% of the beta carotene can be assimilated When fruit and vegetables are juiced the goodness is released from the fibres and so the nutrients are made available to the body in an easily digestible format.

...................The Nutritional Benefits of Juicing
Fresh juices are a tremendous source of enzymes. Enzymes are the essential catalysts for all the chemical changes in the body - digestion, immunity and all the other metabolic and regenerative processes. When enzyme activity is low, one feels tired and unwell. Fruit and vegetables are at their most healthful when they are eaten raw because the cooking process not only degrades some of the vital nutrients, vitamins and minerals, but heat destroys all the life enhancing enzymes.
Juices also contain plant chemicals known as phytochemicals which are known to be beneficial to our health in a number of ways: they help in removing carcinogens from the body, protecting our cells DNA, and protect against cancer causing substances. These phytochemicals are found in a wide range of fruit and vegetables such as brocolli, peppers, garlic, carrots, beetroot, cabbage, chives and cauliflower. The list goes on…
In addition, fruit and vegetable juices are good sources of the traditional nutrients. Citrus fruits (grapefruit, oranges, etc.) provide healthy portions of Vitamin C. Carrot juice contains large quantities of Vitamin A, in the form of beta carotene. A number of green juices are a good source of vitamin E. Fruit juices are a good source of essential minerals like iron, copper, potassium, sodium, iodine, and magnesium, which are bound by the plant in a form that is most easily assimilated during digestion.

.................Essential Hydration
Fruits and vegetables provide one more substance that is absolutely essential for good health - water. More than 65% of most of the cells in the human body are made of water, and in some tissues, for example the brain, the cells can be made up of as much as 80% water. Water is absolutely essential for good health, yet most people don't consume enough water each day. Plus, many of the fluids we do drink, coffee, tea, soft drinks, alcoholic beverages and artificially flavored drinks each contain substances that require extra water for your body to eliminate. Fruit and vegetable juices are free of these unneeded substances and are full of pure, clean water.